There are several benefits to a memorable phone number. From a marketing perspective, you’d like your customers to remember your company when they have a problem that they wish to solve. A company that chooses to go through the effort to acquire a memorable number gains a positive perception and therefore increases customer loyalty.
Despite this, many companies overlook the importance of having a memorable business telephone number. Yet choosing easy-to-remember corporate phone numbers can be a cost-effective and savvy way to optimize your commercial performance. To find out why just take a look at some of the benefits you can gain when you choose an unforgettable phone number for your company:
Enhanced Recall
One of the biggest advantages of having a memorable company phone number is that they’re…well, memorable! The easier it is for people to recall your company’s contact number, the more likely they are to get in touch. When you’re relying on incoming enquiries to sell products or services, a memorable phone number can significantly increase call rates and enable your sales teams to engage with a higher number of prospects. As a result, you can generate more revenue and hit higher sales targets simply by having a phone number that’s easier to recall.
Multiple Operating Locations
If your company has a standard phone number and you happen to relocate, you’ll need to launch a widespread marketing campaign to update your existing customer base and inform potential new customers of your contact details. Of course, even the most successful marketing strategies are unlikely to reach everyone, so you risk losing customers that you’ve worked hard to acquire.
In contrast, a phone number that has been handpicked for your business can be rerouted to a new office location and remain with your company for as long as you choose. This provides a sense of consistency for your target audience and helps to build increased trust, as well as ensuring that existing customers can contact your team in the same way they always have.
Mobile Handsets
When you want to be contactable at any time, running your company via a business mobile handset can be a highly successful option. If staff are issued with company-owned mobile devices, for example, they can work from any location, without being tied to a desk or an office.
In an era when homeworking is flourishing, an increasing number of businesses are choosing to transition to voice-over-internet-protocol (VoIP) connectivity. As well as reducing your costs and increasing flexibility, choosing a virtual phone number for business purposes allows you to select memorable digits that will stick in the mind of your target audiences.
What’s more – you can choose to have different telephone numbers for each department or provide individual members of staff with their own direct lines. Whatever connectivity options you choose, memorable numbers can be assigned to match your needs.
Brand Awareness
Building brand awareness is critical for any business. After all, potential leads need to be aware of your company before they can convert into customers or clients. Perhaps unsurprisingly, a memorable phone number can be an effective way to boost brand awareness and help ensure that your company is inherently associated with its industry.
When prospective customers decide they require an IT services company, a plumber, or a courier service, for example, having an unforgettable number will make them more likely to think of your business, rather than your competitor.
Low Costs
It’s easy to assume that choosing your own UK phone number will be expensive. In fact, some business owners consider selecting phone numbers in the UK to be an unnecessary expense. However, having an easy to remember telephone number needn’t be costly. With low set up and running costs, you may even find that you’re able to reduce your bills and cut your business expenses. Furthermore, the increased revenue a memorable business phone number can generate could offset your expenditure and increase your profits.
In addition to this, the memorable phone number you choose could help to reduce costs for leads and customers too. When you opt for an 0800 Freephone number, for example, or a customer-friendly 0333 business telephone number, customers can get in touch with you without having to pay inflated fees or even standard call rates.
Enhanced Credibility
When a member of your target audience is choosing who to do business with, credibility and trustworthiness will be a key concern. At a time when anyone can set up a website and create the appearance of a reputable business, it’s important to take extra steps to reassure your target audience and showcase your reliability.
Having a bespoke phone number helps to boost your credibility in the eyes of your prospective customers. With a traceable business address and memorable phone number for your business, you can subconsciously reassure potential clients that your business is one they can trust. As a result, you’ll find it easier to outperform your competitors and secure a larger share of the market.
How Easy Is It to Set Up a Memorable Phone Number?
Transitioning to an unforgettable phone number can be easier than you think, particularly if you have expert support on hand. Of course, selecting a business phone number isn’t the only aspect of your connectivity that you should consider. While you’re upgrading your phone number, why not reassess the service you’re providing via your phone setup and the impression you’re giving potential customers when they contact your firm?
By incorporating additional features, such as intelligent routing and automated attendants, for example, you can enhance the customer experience and provide a better and more efficient service to your customers.
To find out more or to secure a memorable business phone number today, contact DRC today. With more than 30 years experience and a variety of services available, we can help you to find the communications solutions that will help you to achieve your commercial goals. Simply call our team on 01256 895895 or email us at [email protected] to get started.
