Retailers are using IoT to revolutionise the shopping experience by building in-store engagement, enhancing their marketing, monitoring footfall and maximising supply chain visibility.Today’s consumers expect to be able to research a product online, try it out in-store and then purchase it from their mobile. And they expect their whole shopping experience to be consistent and joined up, no matter where it begins or ends. IoT is playing a big role in helping retailers meet these expectations and bring the digital and physical worlds together.

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Digital Mirrors

IoT mirrors enable shoppers to request different colours and sizes onscreen, and even see a selection of accessories. Digital mirrors can also be used for advertising, delivering targeted messages.

Enabling better asset control

A connected cabinet solution helps retailers keep an eye on stock levels in vending machines, monitor energy consumption and interior temperature in freezers; and even track customer engagement. 

Transforming the shopfloor

Retailers can personalise their customers’ shopping experience by providing sales floor staff with IoT connected tablets. 

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