IOT Retail

Retail

Retailers are using IoT to revolutionise the shopping experience by building in-store engagement, enhancing their marketing, monitoring footfall and maximising supply chain visibility.Today’s consumers expect to be able to research a product online, try it out in-store and then purchase it from their mobile. And they expect their whole shopping experience to be consistent and joined up, no matter where it begins or ends. IoT is playing a big role in helping retailers meet these expectations and bring the digital and physical worlds together.

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Digital Signage
Retailers are competing to connect with customers, by offering more timely and relevant messages. Digital signage enables retailers to deliver regularly updated and personalised content to shoppers, based on the time of day, the weather outside or even the contents of their trolley. And it’s delivering tangible benefits – digital signage generates a 32.8% growth in repeat buyers.
Connected Devices for Staff and Customers
IoT is reshaping the shop floor. By equipping sales staff with IoT-connected tablet devices, retailers can make it easy for them to serve customers from anywhere in the store. Sales staff get access to up-to-the-minute information on product availability, shopper history and upcoming offers, as well as instant payments. Customers want instant solutions and exceptional experiences – and this doesn’t stop when it comes to trying on clothes. IoT enabled mirrors are allowing retailers to communicate with their customers and personalise their experience on a new level.
Supply Chain Tracking
IoT is reshaping the shop floor. By equipping sales staff with IoT-connected tablet devices, retailers can make it easy for them to serve customers from anywhere in the store. Sales staff get access to up-to-the-minute information on product availability, shopper history and upcoming offers, as well as instant payments. Customers want instant solutions and exceptional experiences – and this doesn’t stop when it comes to trying on clothes. IoT enabled mirrors are allowing retailers to communicate with their customers and personalise their experience on a new level.

Digital Mirrors

IoT mirrors enable shoppers to request different colours and sizes onscreen, and even see a selection of accessories. Digital mirrors can also be used for advertising, delivering targeted messages.

Enabling better asset control

A connected cabinet solution helps retailers keep an eye on stock levels in vending machines, monitor energy consumption and interior temperature in freezers; and even track customer engagement.